90-Day Projects
Focused sprints. Fast results. Real infrastructure.
Not every engagement needs to be long-term. These focused 90-day projects are designed for founders and teams who need specific marketing infrastructure built - quickly, expertly, and with a clear deliverable. Each sprint is scoped, time-bound, and built to produce something your business can use immediately.
Sprint 01 · Strategy
Lite Go-to-Market Strategy
A structured, executable GTM plan for founders ready to move beyond guesswork and gut feel.
- Define and validate your Ideal Customer Profile
- Sharpen positioning and core message hierarchy
- Map channels, tactics, and investment priorities
- Build a 90-day launch plan with milestones
90-Day Outcome
A clear, prioritized go-to-market strategy - ready to brief the team and execute immediately.
Sprint 02 · Systems
CRM Setup & Optimization
Transform your CRM from a passive contact database into an active revenue management tool.
- Audit data quality, pipeline stages, and existing configuration
- Define lead lifecycle and qualification criteria
- Implement lead scoring and automated routing
- Build clean segments for nurture and outreach
90-Day Outcome
A CRM that drives decisions and actions - not just one that stores contacts you never act on.
Sprint 03 · Pipeline
Demand Generation Campaign
Build and launch a targeted campaign designed to fill the top of your pipeline with qualified leads.
- Identify and prioritize your highest-leverage demand channels
- Develop campaign messaging, creative brief, and assets
- Launch, manage, and optimize the live campaign
- Set up attribution tracking tied to pipeline goals
90-Day Outcome
An active demand engine generating qualified, measurable pipeline - not just impressions.
Sprint 04 · Automation
Automation & Email Workflows
Personalized sequences that nurture leads and retain customers - running automatically in the background.
- Map buyer journey stages and automation trigger points
- Build and launch lead nurture sequences
- Create onboarding and customer retention workflows
- Test, optimize, and fully document all automations
90-Day Outcome
Leads nurtured, customers retained - and your team freed from manual follow-up.
Sprint 05 · Visibility
Performance Dashboards & Reporting
Build the visibility layer leadership needs to make confident, data-driven marketing decisions.
- Define KPIs by role - executive, marketing, and sales
- Build role-specific, real-time reporting dashboards
- Install weekly and monthly reporting cadences
- Deliver board-ready performance and ROI views
90-Day Outcome
Full marketing visibility - in a format every leader can read, trust, and act on.
Sprint 06 · Alignment
Sales & Marketing Alignment Workshop
Close the gap between your sales and marketing teams so pipeline moves faster with fewer leaks.
- Audit current handoff process and identify where leads are lost
- Define shared lead definitions and qualification criteria
- Establish SLAs and a structured feedback loop
- Align both teams around shared pipeline metrics
90-Day Outcome
Sales and marketing working from the same playbook - faster pipeline, fewer dropped opportunities.
Sprint 07 · Audience
Buyer Persona Development
A research-backed portrait of your ideal buyer - built to sharpen every marketing and sales decision you make.
- Conduct structured customer and prospect interviews
- Synthesize findings into validated buyer personas
- Define jobs-to-be-done, key objections, and decision triggers
- Apply personas directly to messaging, content, and channel strategy
90-Day Outcome
A clear, validated picture of who you're selling to - and exactly what moves them to act.
Ready to get started?
Build marketing that compounds, not campaigns that come and go.
Start with a Growth Diagnostic. We’ll identify exactly where your biggest constraints are, what’s holding pipeline back, and what to do about it. No pitch deck. No generic audit. Just an honest conversation about your revenue.