Effective blogging is an important part of an overall digital marketing strategy. It drives traffic to your website, generates new leads for your company, helps you nurture the acquired leads, and support your business growth.
If you are one of those small business companies that has realized the potential that digital marketing has to offer- then kudos to you. You are already on the right track to becoming even more successful and ahead of your competitors. Do you also know that your website is of the utmost importance to your company’s survival? Some companies are aware of this, and some are not. Below I discuss some of the ways in which blogging helps your website not just to survive all the tough competition out there, but to stay relevant today. With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy. Here are some reasons why you should continue blogging.
1. SEO And Traffic
Think about the ways that a potential customer may reach your website. In most cases, a lead is not going to be aware of your company’s name or its services. A potential customer would most likely type into a search engine the question or a problem they are trying to resolve in the first place. By posting regular, high-quality blogs on your website filled with relevant content about the appropriate keywords and search, you will have the potential of achieving a higher ranking on search engines. The higher your rank, the more likely your content is to be seen and the more traffic you will have. So, business blogging helps with SEO. The more consistent your blogs are, the better chances that your website will receive a better domain authority based on the new content being produced.
2. Lead Nurturing
Your blog is a means to keep visitors to your website engaged and interested. You will position yourself as the subject matter expert and they will come back for more. By providing content via your blog that answers client questions, addresses issues your clients have, and offers potential solutions, you will turn traffic into qualified leads. As leads come back again and again to read your latest blog posts, you are building a relationship with those leads, nurturing them through the customer journey. You are building trust and establishing your brand. The result? When it is time for your leads to make a purchasing decision, your brand will be top of mind for them. That is when conversions happen.
3. Learn More About Your Audience
With various blogging analytics tools available, you will be able to in no time understand what your audience’s interests are. Your blog analytics reveals a lot of information about the way your web visitors think and feel. Analytics allows you to figure out what topics are most popular among your readers, which content they share on social media, and even what time of day they read your content. The more you know about your leads, the more empowered you are to nurture them and get them all the way through the sales funnel. Also, when you write blogs, you have to put yourself in the position of the consumer. What is it that would interest the consumers to see on your website? That obviously makes you more consumer-centric as you gain a new set of eyes to look at your content from a different perspective than your own.
Not sure where to start with content creation and blogging? You’ve come to the right place. At Enidan Marketing, our Marketing Consultants are experts at providing you with the insights that will make your blogs successful. And if you simply don’t have the time, we are here for you. We will get to know your business as our own and write all the blogs on your behalf in a way that will bring the most positive impact to your brand and company.
Contact us today to learn more.
Comentarios