The journey of automation platforms has come a long way, from being seen as a sidekick for many companies to being an integral part of companies. Success in the adoption rate for Marketing Automation has been due to several reasons such as streamlining the marketing tasks, automating workflows, seamless integration between marketing and sales, crunching those numbers with analytics and reporting, and much more.
Many companies that are taking advantage of Marketing Automation platforms see their revenue skyrocket. However, there are some companies that are still struggling to make the most out of Marketing Automation. The latest research as shown by Ascend 2 states that many marketers struggle with creating a marketing strategy that aligns with their Marketing Automation platforms.
At Enidan Marketing, we keep Marketing strategy at heart for our operations. With over 20 years of experience, we have come up with the recommendations to keep the alignment between your marketing strategies and marketing automation.
Here are some areas to take into considerations for a better alignment:
Email Marketing Strategy
Acquiring new leads is undoubtedly a significant part of marketing your brand, but how can you hold on to leads after you've identified them? Preferably, you'd want to keep them as return customers, but that means holding their attention long into the future. Even though it might seem outdated, an email strategy is exactly what you need.
Though a single piece of email wouldn’t do wonders, a series of automated email campaigns with defined targeted workflows, well-defined segments and a touch of personalization could do magic for your business.
Lead Management Strategy
As a marketer, you want to generate more demand for your products, accelerate leads in the sales cycle and convert more opportunities to revenue with efficient tactics.
Lead Management can be efficiently managed through these Marketing automation techniques.
Demand Generation
Your marketing strategy should be designed in a way that you can automate your tasks to nurture those leads so that you deliver the right message at the right time, using the right channel to the right audience. Request a free audit by Enidan Marketing for your demand generation program.
CRM Automation
While the CRM software is designed to help sales and customer service professionals to track their interaction with the customers, a lot can be done to automate some of these tasks such as:
Data collections automation: Optimize your efforts by automating repetitive entries, avoiding errors, and enabling smart features.
Logging customer interactions automatically: Your CRM tool should be able to automatically log phone calls and email interactions with your leads each time you engage with them.
Sales Automation
The sales team is undoubtedly the frontline warriors for your business. The processes carried out by the sales team to close out the potential leads have to be in perfect alignment with the guidelines specified to ensure sales leads do not fall through the cracks and broken lead pipelines.
Some of these processes can be automated by defining the tasks such as calling the prospects, setting up a meeting with them, sending the follow-up emails, sending the proposals, and using playbooks during the sales call for the perfect sales pitch.
Social Media Strategy
Social Media is an absolute gold mine for your business. Your business may have been carrying out various tasks on social media such as creating campaigns, posting regularly on social media, creating content, monitoring your mentions, and many more. Over a period of time, these tasks become daunting and you miss out on consistency.
However, showing consistency and streamlining your workflows for social media tasks can improve your productivity, and eventually bring your company one step closer to improving ROI. Social media automation tools can help you to achieve the desired results at ease.
Lots of social media automation tools can help you achieve the desired results with these common features.
Auto-Scheduling Function: Manage your deadlines strictly to automatically schedule your post on various social media networks. Make efficient use of your content calendar posting for upcoming weeks and important events.
Content Library: Manage your library with ease and maintain a pipeline for content curation for your future requirements and upcoming weeks.
Monitoring and Online Reputation Management: Create a list of desired mentions, important keywords, competitor mentions, and their social media pages. Set the desired timeframe for your CRM strategy ranging from negative reviews to positive reviews, appreciating your followers and attending to the angry customers on social media.
Team Management: Efficiently manage your approvals from senior leadership teams and cross-team across your creative team and content writer.
Social Media Analytics: Track your metrics by building dashboards and benchmarking your results with competitors and industry standards.
An Aligned Business Is A Happy Business
The great execution of your marketing strategy and alignment with marketing automation is a key to achieving those results for your organization. At Enidan Marketing we collaborate with you to truly understand your goals and to develop a roadmap to strategy design. Our team will help you execute on every campaign, providing the tools, diagnostics and benchmarks necessary to transform how you serve your customers and earn their lasting loyalty.
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