In this day and age, you may be wondering if email marketing truly is of the utmost importance compared to all other digital channels out there? Yes it is- and we are going to explain to you why.
Many of us have heard the phrase that “email marketing is dead”. Or at the very least, small businesses are wondering if they can benefit from implementing email marketing. We are here to say that email marketing is essential to any business and its importance has only increased even further in 2020. Can you think of any single person you know who does not own an email address? Good, because neither can I. This presents a great opportunity for businesses to communicate their message and conquer the market. By adding email marketing to their list of digital marketing tactics, businesses can improve their reach and visibility, allowing them to engage and convert more leads on a consistent basis.
One aspect of email marketing that makes it stand out from others is that it allows for a vast degree of personalization. Messages can be tailored based on specific action taken by customers and prospects, and this is invaluable to any company that wants to be able to target the right audience at the right time. And if you need another good reason to utilize email marketing, how about this one: your competitors are using it. This means that if you want to remain competitive in the digital marketplace, your company will need to start using email marketing more effectively to reach out to your audience.
Continue reading for more insights into why taking that step to implementing a good Email Marketing practice is the right step for your company.
1. Email Marketing Makes Sense From the Cost Perspective
One thing is for sure- no matter what new digital marketing tactics marketers come up with in the future, they will need to be cost effective. Companies will always need to be able to achieve their goals while maximizing their marketing budgets. Compared to some other types of communications like print ads/brochures, etc., email marketing has minimal cost and yet it is equally effective if not even more so. On average, $1 spent on email marketing has an ROI of $38. This indicates that for all companies, especially those smaller ones trying to make a large impact with a smaller budget, email marketing is the way to go.
2. Marketing Automation Is A Big Deal
The fact that email marketing allows for marketing automation is an incredible time saver and a streamlining factor for all companies. With automation, you don’t have to worry about waiting around for the perfect moment to send a message as your automation system takes care of that for you. This allows you to focus on your core business, while leaving the rest of your team free to take on other important tasks.
With the automation comes the power of personalization as well. Digital consumers want more and more that their needs and preferences are tailored to, and they do not want to be put into one-size-fits all models. Using data that you’ve collected from your subscribers and leads, you can work to provide more personalized and relevant content that your readers are more likely to enjoy and act on. This can improve both your open and clickthrough rates as well as your overall conversion rates.
3. Email Marketing Efforts Can Easily Be Measured
Marketing metrics have become even easier to track in 2020. With email marketing analytics, your business can see which users opened your emails, if they clicked any links, or if they took the desired action (or converted). You can also see how many people unsubscribed from your list after opening the email. This information becomes valuable as you work to analyze your digital marketing strategy and make adjustments for improvement. A/B tests are another advantage of email marketing. With a little bit of creativity, your team can put their minds into a brainstorming mode and come up with various ways to optimize emails for better results. For example, you might test different subject lines to see which ones lead to higher open rates or test different offers to see which offers influence the most conversions.
4. Email Marketing Can Reach More Mobile Customers
If you think about how many people in the world are using their mobile devices, that number is only continuing to grow. This presents an enormous opportunity for email marketers to reach their audience who are constantly checking their messages and reading their emails. However, email marketing is an art as much as science.
Email marketing can be as beneficial as it can be dangerous if not used properly, so use caution when the integrity of your company and the entire brand is on the line.
That’s why you should work with Marketing Consulting experts who will help you reach your highest revenue goals by understanding the email marketing nuances, rules and guidelines, etc.
At Enidan Marketing, we treat our clients’ data with the utmost respect while keeping up with the trends that impact Email Marketing.
Contact us today as well as working hard to get you the marketing ROI you deserve.
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