Any business owner worth their salt has put a lot of time and effort into developing the
best product they can make. Just for a second, though, take a step back from your
product and think of it this way. You could be selling tickets to heaven wrapped in 24-
karat gold and diamond-studded ribbons for the low, low, price of a dollar, but it would
all be for naught if no one knew about it.
The simple fact of the matter is that companies who get the most online leads are the
companies who make it past those dreaded first few years. To help you find success,
we have come up with 10 effective tips for generating better leads.
Check them out here!
1. Start with a Plan
To be fair, this rule goes for just about any type of marketing. Know what you want to get out of lead generation before you even get started. You wouldn’t take a road trip without knowing where you’re going, so why try to change your marketing without a clear goal in mind?
Lead generation's goal is to generate more leads, but what does that mean for your business? Do you want more email subscribers? Perhaps you want more engagement with your social media content? Ideally, conversions are the ultimate goal, but first, figure out how lead generation will get you there.
2. Don’t Underestimate Email Marketing
We get it—email has been around for ages, so it seems outdated and fussy. Just because something is old, though, doesn't make it obsolete. No business could survive without email, and we think you'll find that no adult goes a day without checking theirs. Therefore, you should be utilizing email for marketing.
Send out an email newsletter, update subscribers on new products, or even give out early notices for upcoming deals and sales. Incentivize email subscriptions, and you'll find a broader audience willing to subscribe to your email content.
Learn more about the importance of email marketing.
3. Sign Your Emails
Despite being a politician and founding father, John Hancock is arguably best known for his signature, so much so that his name has become a sort of shorthand for signing documents. That's because a signature says a lot about you. If you do not already include branded signatures with your emails, you should.
We’re not talking about a few fancy squiggles, though. Your email signature should include a call to action and a way for the reader to get to your website. Include links to relevant information in the email and watch as leads pour in.
4. Optimize Your Website
A website is a powerful tool and should be used as such. When users come to your site, you never know if they're only looking for information or are making a purchase. It's better to play on the safe side and approach every user session as a potential conversion.
Therefore, your site should be optimized to guide users towards a sale. We understand that not everyone is looking to buy, though. This is where lead tracking comes in. Develop your website to collect lead information such as email, their name, or even a phone number, and you'll have better luck at closing a conversion in the future.
Enidan Marketing can help can help optimize you website for maximum lead conversion.
5. Blog, Blog, Blog!
Gone are the days when blogging was just a way to share holiday write-ups and food reviews. Create a blog and regularly share relevant content to build an engaged audience interested in following your product and brand. Ensure that your content is SEO optimized, and you'll be amazed at how quickly you gain new leads. Blogging allows you to freshen up your website, stay current, build your brand's public exposure, and hit all those crucial Google keywords.
Read this blog for more reasons why your company should have a blog.
6. Be Social
Blogging isn't the only way to build an online community. No major company exists without a social media account, and yours shouldn't either. Why chase leads if you're not going to interact with them? Marketing should be more than just encouraging consumers to make a one-time purchase. Build a loyal consumer base that keeps coming back by interacting with followers on social media. Create a dialogue with your leads, and they'll know what an important role they play in your business model.
Go beyond sharing marketing content online, create a personal connection, your potential customers care about your values and beliefs.
“People don't care how much you know until they know how much you care” Theodore Roosevelt
7. Do Your Research
Blogging, tweeting, and posting to Facebook is fine and dandy, but what good does it do if your content isn't interesting? Ideally, you want to make content that suits your target audience's interests and needs. Not sure what they are? Do your research!
Optimizing your webpage to collect user information such as age, gender, location, or even general interests is the way to go. Also, track which content receives the most engagement and develop material that builds on or relates to it in some way. For help optimizing your website, let Enidan Marketing take the wheel. Our marketing automation tools will simplify the process and get you on track to future success.
8. Everyone Likes to Laugh
As a business, you want to look as professional as possible. Professionalism builds trust and confidence in your brand. However, be careful not to come across as cold, impersonal, or boring. Never doubt the power of a good laugh. While your customers must trust your professionalism, don't forget that your brand should be fun.
Some of the most inspired moments in digital marketing history have been simple Tweets where companies jokingly responded to a lead. Think back to that time when Wendy's started a Twitter war with McDonald's. While not all of your content needs to be jokey, some light humor is a great way to bring in new leads.
9. Measure Twice, Cut Once
So, by now, you've probably gone ahead and crafted a plan, made significant changes to your marketing, developed new content, and are ready to see some significant shifts, right? Before we go any further, how are you going to measure them? It might sound silly, but you'd be surprised by how many companies forget to actually measure their results.
Tracking and measuring shifts in your leads and user engagement is crucial to the success of your marketing. It's the sort of information that can completely change your marketing direction. Knowing how users feel about your marketing will allow you to make better decisions in the long run. As they say, measure twice, cut once.
10. Keep Friends Close But Enemies Closer
If you thought tracking yourself was difficult, you might balk at the idea of monitoring your competitors, too. However, you must know what they're up to. When you understand what your competitors have in the works, you can work to present your audience with better products and deals.
We're not saying take part in a bit of corporate espionage, but keep an eye on their advertising and marketing campaigns. Learn what works best for them, and you'll have a better idea of your shared audience's frame of mind. Happiness shared is happiness doubled.
If you're still unsure where to go with your lead generation, Enidan Marketing can help you find better leads. Reach out to us for more information, and we'll gladly help you out today.
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