Data analysis is a huge part of marketing and if you and your team do not have internal resources to handle all the challenges that come with data analysis, leave it to the experts.
Are Any of These Questions Familiar?
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Who are our most valuable customers?
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How are our channels performing?
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What are our most effective campaigns?
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How do we compare to out competitors?
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Are the resources allocated appropriately?
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What do our best opportunities comes from?
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How should we prioritize our marketing spend?
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What should we do next to increase our results?
Improve Decision-Making
If you’re not measuring your results, there’s no point in marketing. That’s what we believe, anyway. As metrics-driven marketers, defining success at the beginning via KPIs and SLAs is the only way we think you can win in the end.
After all, no marketing program is perfect, but by studying the results of your marketing efforts, you can see what’s working… and what is most definitely not.
Consider data your best friend and analytics your right-hand. They’re the key to getting where you want to go with your marketing strategy, fast.
Why do you need Marketing Analytics?
Marketing data analysis is a technique where the business will take all the available information regarding the market and come up with a marketing plan. It is a very vital piece of activity for any sort of business. It also shows you how well you have done in the market using your current marketing techniques. It shows the progress and results of the past.
Demonstrate Sustainable Value
Marketing data analysis also focuses on external and internal factors. It takes into consideration the strengths and weaknesses of the company and how they fare in the market you are going to compete in. Marketing data analysis gathers information from all marketing channels and consolidates it into one common marketing view. When you are an investor or even an entrepreneur you need to know what you are getting yourself into. You need to have all the data to back up your goal or vision for the company. For this reason, you need to do a marketing analysis.
At Enidan Marketing, we leave no stone unturned and we will leverage your data to improve your overall marketing processes and your company’s bottom line.
Our offering includes:
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Customer journey analysis
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Campaigns performance metrics and KPI development
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Data process audit